For a real estate agency, the website is the shop window. Slow pages, a dated design and weak SEO mean buyers and sellers land on a competitor’s listings instead. But a redesign also carries risk: broken property feeds, lost blog rankings and missed leads.
This case study explains how Codearbro planned a WordPress website revamp and SEO project for a real estate agency, keeping the existing platform and listings feed while rebuilding almost everything else.
Project Snapshot
| Industry | Real estate |
| Platform | WordPress (existing hosting) |
| Scope | Redesign, 20+ page rebuild, 20 new SEO pages, blog migration, technical SEO |
| Timeline | About 10–15 working days |
The Challenge
- Dated design that did not work well on mobile
- Slow load times and poor Core Web Vitals
- Too few landing pages targeting local search terms
- 55 existing blog posts that had to keep their rankings
- An external property listings feed that could not break
- Lead forms and CTAs not placed consistently
Our Solution
Design & Rebuild
- Discovery, planning and UI/UX for a modern, responsive theme
- New homepage design
- Rebuild of 20+ existing pages and templates
- Navigation, header and footer updates
- Mobile and responsive fixes across the site
SEO Growth
- 20 new SEO landing pages built with AI assistance and manual QA
- Blog migration of 55 posts with improved layout, plus 5 new posts
- Technical SEO: meta tags, XML sitemap, robots.txt, redirects, schema and internal linking
- Google Business Profile verification and social links
Listings, Leads & Performance
- Review and UI improvements for the external property listings feed
- Marketing forms and lead capture integration, with CTAs placed across the site
- Performance work: image optimisation, caching, plugin clean-up and Core Web Vitals
Testing & Launch
QA testing, bug fixes and UAT before a controlled go-live, with redirects in place to protect existing rankings.
Business Impact
- A fast, modern, mobile-friendly site
- More pages targeting local buyer and seller searches
- Blog rankings protected through careful migration and redirects
- More enquiries from consistent forms and CTAs
- Listings feed kept intact with a better UI
Frequently Asked Questions
Will redesigning my WordPress site hurt SEO?
Not if it is done carefully. We keep URLs where possible, add 301 redirects where they change, and migrate content, meta data and schema so rankings are protected.
What are AI-assisted SEO pages?
We use AI to draft location and service pages quickly, then edit them manually for accuracy, local relevance and brand voice before publishing.
How long does a WordPress redesign take?
A typical business site redesign takes 5–15 working days depending on page count, migrations and integrations.
Planning a Similar Project?
Codearbro builds fast, SEO-first websites on WordPress, React and Next.js, and connects them to CRMs like Zoho. Book a free consultation and get a fixed-price quote within 24 hours.
