Every.org Donation Integration with Zoho CRM for an Animal Welfare Nonprofit | Case Study

Nonprofits often collect donations through several platforms. If each donation has to be exported and imported into the CRM, donor records go stale, recurring donors are missed and thank-you messages go out late.

This case study shows how Codearbro scoped an Every.org donation integration with Zoho CRM for an Indian animal welfare foundation that already used Zoho CRM for donor management.

Project Snapshot

Client typeAnimal welfare nonprofit, India
PlatformZoho CRM, Every.org (zero-fee donation platform)
TechnologyWebhooks, Deluge custom functions
EffortAbout 2–3 working days

The Challenge

  • Every.org was embedded on the website, but donations did not reach Zoho CRM
  • One-time and recurring donations needed different handling
  • Donor contacts had to be created or updated by hand
  • Payment methods and countries needed consistent mapping for reporting

Our Solution

  • Webhook setup in the Every.org admin, with a real test donation to capture the actual payload
  • Field mapping from the Every.org payload to Zoho CRM
  • Separate Deluge functions for one-time and recurring donations
  • Contact create/update logic so returning donors are matched, not duplicated
  • Payment method and country mapping, reusing the multi-select payment platform pattern from the foundation’s other integrations
  • Testing of both one-time and recurring scenarios

Business Impact

  • Every donation recorded in Zoho CRM in real time
  • Recurring donors identified and tracked separately
  • Clean donor records with no duplicates
  • Consistent reporting across all donation platforms

Frequently Asked Questions

Does Zoho CRM work for nonprofits?

Yes. Zoho CRM can manage donors, donations, campaigns and volunteers, and Zoho offers special pricing for eligible nonprofits.

Can Every.org send donations to Zoho CRM?

Yes. Every.org supports webhooks, which a Zoho CRM Deluge function can receive to create or update donors and donation records automatically.

Can recurring donations be tracked separately?

Yes. We use separate functions and fields so recurring gifts are linked to the donor and reported apart from one-time donations.

Planning a Similar Project?

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